The Rugby League World Cup is the oldest tournament of its type internationally, and the 2017 event will be the 15th instalment of the Cup. Sponsors who choose to back the SARL will thus receive a huge amount of publicity internationally as the games are being hosted by New Zealand and Australia, and the rewards of being in the public eye will be enormous.
Sponsorship in the SARL has been on the up recently and Steeden, the rugby equipment manufacturer signed a deal in 2013 to become kit supplier to the SA team for the next 5 years. For Steeden and the SARL this type of sponsorship is extremely beneficial as it builds both entities and allows for greater growth within the sport. Sponsors of the SARL show their commitment to the game and in turn, catch the eye of spectators who then respect their involvement and are thus motivated to support the brands advertised.
On an international scale a variety of brands are competing to add their name to the growing list of sponsors for the Rugby League World Cup in 2017, and in addition to sports-related companies many other businesses such as hotel and entertainment venues, online establishments like www.mobilecasino.mobi and auto and tech manufacturers are stepping up to add their logo to teams kits, or the stadiums where matches are being held.
Sponsors for the SARL not only serve their own interests by enjoying maximum exposure on all platforms, they also benefit the sport as they provide the funds for it to grow and the stability for managers and coaches to be appointed. Sponsorship thus facilitates the continuation of a sport that has a huge fan base at all levels in S.A.
As the 2017 Rugby League World Cup draws nearer it will be interesting to see which brands step forward and are successfully accepted as backers of both the SARL and other international teams.